No glass… NO WAY! Glenlivet is savaged after unveiling easy-drink capsules that replace traditional bottles in bid to win over new drinkers
- The makers of Glenlivet have created a new option for whisky connoisseurs
- A ‘seaweed-extract casing’ is used to suspend the whisky in an edible capsule
- The whisky brand has taken the move in a move to innovate whisky tasting
- Twitter users have ridiculed the newly unveiled product questioning its use
Published: 14:22, 5 October 2019 | Updated: 22:56, 5 October 2019
The makers of Glenlivet whisky have been ridiculed on Twitter after revealing a new method of consuming their product.
Posting a video to Twitter, the company plans to share clear cocktail capsules made from seaweed to house the drink.
The user simply places the capsule in their mouth and pops it to enjoy the ‘perfect flavour-explosion’ experience that will set ‘a new standard on how whisky is enjoyed.’
However, users were quick to compare the new capsules to Tide Pods – after the online craze that saw people eating laundry tablets in bizarre YouTube videos.
Glenlivet was quickly ridiculed online after unveiling new whiskey pods made from seaweed that contain a mouthful of spirit
Viewers were quick to compare the new capsules to Tide Pods – after the viral craze which saw people eating laundry detergent tablets
The capsules have been launched to coincide with London‘s cocktail week, each capsule has been designed with specific blend of flavours.
But fans of the brand appear disappointed with the new product, rushing to social media platforms to derail the brands posts with jokes.
One Twitter user said: ‘I can no longer distinguish reality from parody.’
One dismayed poster noted all the ways that the capsules would take away from the drinking experience, while trying to inject some humour into the situation
Not to everyone’s taste: Despite the new direction taken by the company seeking more sustainable options, many have been left unimpressed
Some users have opted to just say ‘no’ to the new method but others seem thoroughly unhappy with the new direction
Speaking to Food and Drink Scotsman, Rodrigo Garcia Gonzalez, Co-Founder and Co-CEO of Notpla said: ‘When The Glenlivet approached us to create single malt whisky cocktails we knew it was going to be an exciting partnership.’
‘At Notpla we want to create original solutions for how to serve and consume drinks, and The Glenlivet is a brand that is looking to do just the same.’
Other drinkers have questioned the efficacy of using a capsule that forces the user to ingest 23ml of whiskey at a time rather than being able to sip at it.
Other users proposed that the capsules could be made useful for astronauts desperate for taste of their favourite tipple.
The cocktail capsules were released by the company to coincide with London’s cocktail week